Target Market

Marketing WiMax in the Philippines WiMax WiMax is a radio set communication theory protocol similar to piano tuner local area communicate , 3G and Bluetooth Wireless metropolitan region communicate Architecture rotter be imagined as WiFi speeds e very(prenominal) focalise cellular distances Can serve as a lowest mile solution Reason because we are interest in introducing WiMax to the market WiMax as an utility(a) to digital subscriber line Wimax why the Philippines Creating a conventional wired mesh topology is challenging for the Philippines archipelagic geography Mountainous regions Population is turn out over rotund areas WiMax can help come in and solve these problems Can easily cross mountains , and seas with low enthronement needed cellular infrastructure is already in roll Consumer Demographics gamey lite racy prize Fast sufferance of consumer technology communications in the Philippines crushed leased line acuteness heights cellular telecommunicate incursion Low internet acumen Large flesh of migrant workers - 7 .

38 billion in 2000 Serve as driving force for adoption of IP telephony Consumer Psychographics personalised connectivity is all meaning(a)(p) Importance of inter-personal connections Philippines is a cross collectivist-individualist society Family is the whole of individualistic behavior Family is very Copernican in Filipino culture The family serves as an important trade value Family is uti lise to sell McDonald s burgers , TV program! s and change surface wideband internet Consumer sort Cellphones penetrate all socio-economic classes SMS Pay-as-you-go restrain Computers are gaining ground in cities Filipinos (Philippine Citizens ) have taken to the net income communication theory and social networking is a killer app Segment master Tar give outing Strategy Ultimately , customers would be the telcos Create nooky solutions which incorporate market behavior Pay-as-you-go determine Create upgrades to existing cellular infrastructure , not a whole new package Collaboration with VOIP provider to pricking a wideband overseas telephony service This piece of tail solution is what will be sold to the telco start You Default Design Marketing WiMax in the Philippines WiMax WiMax is a wireless communications protocol similar to WiFi , 3G and Bluetooth Wireless metropolitan Area Network Architecture Can be imagined as WiFi speeds over cellular distances Can serve as a last mile solution Reason why we are interest ed in introducing WiMax to the market WiMax as an preference to DSL Wimax Why the Philippines Creating a conventional wired network is challenging for the Philippines Archipelagic geography Mountainous regions Population is permeate over large areas WiMax can help come in and solve these problems Can easily cross mountains , and seas with low investment funds needed Cellular infrastructure is already in pose Consumer Demographics mellow literacy rate Fast adoption of consumer technology Communications in the Philippines Low leased line penetration High cellular phone penetration Low internet penetration Large number of migrant workers - 7 .38 million in 2000 Serve as driving force for adoption of IP telephony Consumer Psychographics Personal connectivity is important Importance of inter-personal connections Philippines is a loan-blend collectivist-individualist society Family is the unit of individualistic behavior Family is very important in Filipino culture The family serves a s an important marketing value Family is used to sel! l McDonald s burgers , TV programs and even broadband internet Consumer Behavior Cellphones penetrate all socio-economic classes SMS Pay-as-you-go pricing...If you want to corroborate a full essay, order it on our website: OrderCustomPaper.com

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