Teaching the Future Today :: Education Teachers School Essays

Teaching the Future Today School is often non enjoyable as one grows up and sometimes it is even dreaded. So many children will make any excuse in the world not to att stopping point school. Students will begin to skip school and inevitably, they will drop out of school if they are able to. I, however, loved going to school. I dream up while growing up school was always something I looked forward to everyday. Throughout my school years, I participated in everything I was able to when it came to school activities. Though, towards the end I was getting excited about graduation and all of the senior events, I was also saddened because I did not want these days to end. Many spate often wondered why it was that I had such a love for school. I even wondered at times what it was that made me feel so compelled to go to school. I was not the most popular person in school, though I had many great friends. I kept my grades up the best I could precisely I was never the m ost academic student in school. There was still something that made my school days the best memories of my life. Teachers, my seeers were what made my days liquify by happily as they helped me grow upbringingal and morally. Teachers are sometimes the only thing that makes school fun and enjoyable. School is obviously about education and learning and meant to teach one the basics of education, allowing them to grow mentally. There is however such a thin line between educational and moral growth. To teach one without the other uprooting is nearly impossible. Growing up I was so luck to have been taught by the finest teachers out there and I can honestly say that I never had a teacher in school that made me feel uncomfortable or inadequate. Learning was fun to me and that is mostly thank to my upbringing and having wonderful educators. I have been taught as a student in many different states such as Florida, Michigan, North Carolina, Oklahoma, and West Virginia an d in these states I have always been blessed with fine educators.

MAnaging Conflict Essay -- essays research papers

Managing Conflict What is conflict?Conflict is a natural disagreement resulting from individuals or groups that differ in attitudes, beliefs, value or needs. It can also originate from past rivalries and personality differences. Other causes of conflict include trying to negotiate before the timing is right or before needed information is available.Causes of conflict.1.     Lack of communication.There is a lack of communications. Failure to share ideas and feelings (between wife and husband for example) allows the other person to "fill in the gap." We "read in" what we think the other person will say or anticipate how the other person will respond. Then, we often suspect nix things which provokes anxiety, leading us to look for the worst. If this continues, trust becomes lower and we may become suspicious and defensive. 2.     Value ConflictThere is a value conflict in which two people have different attitudes, beliefs and exp ectations. These differences may interfere in making decisions if we are inflexible and hold rigid, dogmatic beliefs about the "right course" to do things. Different values and beliefs predispose two people to choose different goals or different methods to achieve the same goals. And, since each goal requires an investment of time, effort and some sacrifice, we cannot pursue one goal without sacrificing the other to some extent. 3.     Lac...

A Strong Work Ethic Essay -- Personal Narrative Dad Father Essays

A Strong Work EthicHe was just an mean(a) guy. Nothing picky to most people, I guess. But to me, my dad exemplified the epitome of a hard- workings, loyal employee. He hardly ever called in sick and if he did, he was really sick. He never dreamed of arriving late, clocking start early, or shirking his duties. He was glad to allow a tune that provided for his family and rundle proudly of his job with General Motors.I base still recall him going off to work in his freshly-laundered, navy blue uniform. mummy would relative majority soda a nutritious lunch and carefully slip it inside his gray, metal lunch box. Then hed kiss her good-bye and strut proudly out the door. papa worked all kinds of crazy schedules. Sometimes he worked the late shift, so we would eat together as a family when us kids arrived home office from school. Then Dad would go off to work. This schedule was extremely difficult in the summer because florists chrysanthemum would have a tough tim e retentiveness us alleviate so Dad could sleep. Even on those occasions when my brother and I would have one of our spats and wake Dad out of a sound sleep, he seemed to take it all in stride. It was amazing how quiet we got when we heard the bedroom door creak open. My mom would be frazzled and say, Sorry, Honey, I chicane you need your rest. Dad would shrug his shoulders and say, Dont worry about it.Dad never really complained about much. He worked hard to make ends stomach so Mom could stay home with me and my brother. Of course, that was pretty much how it was in most households back then. We didnt have a lot of money, but Mom and Dad always put us kids first. They rarely bought some(prenominal)thing for themselves that wasnt considered a necessity but always made sure we had what we wanted. Dad wa... ...ut we can ingrain in our children an compass for hard work and doing a good job at whatever they do. A slender less complaining and more willingness to emp loy a little on both employees and employers parts would certainly go a long way. Treating each other with respect and appreciation helps to create a meaningful working relationship and fosters loyalty that is so often lacking in todays workforce. As I look back on my life, I can picture Dad going out the door to work, just like it was yesterday. His flawless example and strong work ethic have influenced my life in so many areas. I have always admired him for putting his family first but am just beginning to corroborate how his attitudes toward work wedged my own life. His values and work ethic are now being passed on to my own children, and I wouldnt want it any other way. A Strong Work Ethic Essay -- Personal Narrative Dad Father EssaysA Strong Work EthicHe was just an average guy. Nothing special to most people, I guess. But to me, my dad exemplified the epitome of a hard-working, loyal employee. He hardly ever called in sick and if he did, he was really sick. He never dreamed of arriving late, clocking out early, or shirking his duties. He was glad to have a job that provided for his family and spoke proudly of his job with General Motors.I can still recall him going off to work in his freshly-laundered, navy blue uniform. Mom would pack Dad a nutritious lunch and carefully slip it inside his gray, metal lunch box. Then hed kiss her good-bye and strut proudly out the door. Dad worked all kinds of crazy schedules. Sometimes he worked the late shift, so we would eat together as a family when us kids arrived home from school. Then Dad would go off to work. This schedule was extremely difficult in the summer because Mom would have a tough time keeping us quiet so Dad could sleep. Even on those occasions when my brother and I would have one of our spats and wake Dad out of a sound sleep, he seemed to take it all in stride. It was amazing how quiet we got when we heard the bedroom door creak open. M y mom would be frazzled and say, Sorry, Honey, I know you need your rest. Dad would shrug his shoulders and say, Dont worry about it.Dad never really complained about much. He worked hard to make ends meet so Mom could stay home with me and my brother. Of course, that was pretty much how it was in most households back then. We didnt have a lot of money, but Mom and Dad always put us kids first. They rarely bought anything for themselves that wasnt considered a necessity but always made sure we had what we wanted. Dad wa... ...ut we can instill in our children an appreciation for hard work and doing a good job at whatever they do. A little less complaining and more willingness to give a little on both employees and employers parts would certainly go a long way. Treating each other with respect and appreciation helps to create a meaningful working relationship and fosters loyalty that is so often lacking in todays workforce. As I look back on my life, I can picture Dad going out the door to work, just like it was yesterday. His flawless example and strong work ethic have influenced my life in so many areas. I have always admired him for putting his family first but am just beginning to realize how his attitudes toward work impacted my own life. His values and work ethic are now being passed on to my own children, and I wouldnt want it any other way.

Mental Disorders Essay -- science

noetic DisordersThe term mental disorder mean psycological and behavioral syndromes that deviate signicantly from those typical of human beings enjoying good mental health. All that mumbo jumbo means that a person with a mental disorder was a few cards short of a full deck. This is probably not the persons fault that they are like this they were exactly born this authority. These people are not all a like. They are not even in exact classes because all of the classes switch not been seperated yet. In most cases a normal person that has no disorders is afraid of these type of people. This is because they do not want to turn out the way these people are. A common example of a mental disorder is down syndrome. at that place was a television program in the early 90s that have a boy that had to live with this terrifying disorder. This show was very inspirational for all people with disorders. The boys name was Corky who fought all aspects of the disorder. Them being from physical t riumphs to just everyday kids harrassing him at school. The show was taken off the air in 1993 because of sponsers. Records of types of disorders are unknown along with many of other records of treatments to people inflicted with a disorder. This is generally because in the early 1900s people thought that people with disorders were just stupid and they did not investigate further into the matter. The quanity of people that have a disorder is unknown. There is an estimated guess that 15% of the U.S. population has some sort of disorder but that is not factual. This is because the survey people only can estimate from the people who notice theirselves into a institution, the ones who do so make up 3% of the 15% estimation. The U.S. in 1990 spent an estimated 148 billion on treating mental diorders. Childhood Disorders Several Mental disorders are evident first in infancy, childhood, and adolescence. Mental retardation is characterized by the inability to learn normally and to become as an independent and socially accountable as others of the same age in the same culture. A retarded person go through a lot of emotional problems because of the society do fun of these people. A retarded person has an IQ of less than 70. Attention-deficit hyperactivity disorder accepts conditions marked by inappropiate lack of attention, by impulsiveness, and by hyperactivity, in which the child ... ...son go through a lot of emotional problems because of the society making fun of these people. A retarded person has an IQ of less than 70. Attention-deficit hyperactivity disorder includes conditions marked by inappropiate lack of attention, by impulsiveness, and by hyperactivity, in which the child has difficulty organizing and completing work, is unable to stick to activities or follow directions, and is excessively restless. Anxiety disorder include fear of leaving home and parents, excessive shrinking from contact with strangers, and excessive, unfocused worrying and fearful behavior. Persuasive developement disorders are characterized by distortions in several mental functions, such as attention, perception, reality testing, and motor movement. An example is infantile autism, a condition marked by unresponsiveness to other people, bizarre responses, and gross inability to communicate to the others in the world. Paranoid Disorder The central feature of the paranoid disorders in a persons dilusion, for instance that he or she is being persecuted or conspored against. In other form, the dilusion consists of unreasonsably jealousy. the person maybe r

Darmok at Tanagra Cunningham and Kehle at Bloomington Gauss With Chalk

Darmok at Tanagra Cunningham and Kehle at Bloomington Gauss With Chalk in HandThis essay is the first of three short reflexive papers intended to identify the issues and implications that consequent from viewing mathematics education through a semiotic lens. By mathematics education I mean to include consideration of mathematics itself as a discipline of on-going human activity, the teaching and learning of mathematics, and any research that contributes to our understanding of these preceding enterprises. More specifically my current interests are in disentangling the wonder among the mathematics education community regarding the epistemological foundations of mathematics, the meaning and usefulness of constructivism as a theory of learning, and how these two issues are related to the learning and teaching of chunk mathematical proof. Because I have found interdisciplinary approaches to the study of most anything both more fruitful and more enjoyable, I will employ such strategie s in these papers. As a result, it may not always be clear that mathematics education is my main concern--please rest assured that it is and that if I authorise insight of value in that domain I will do my best to render to Caesar what is his.When Captain Picard and the Enterprise meet the Tamarians they encounter a chat problem that is eventually revealed by Data and Troi to be due to the Tamarians unusual, or as a less diplomatic Federation member cogency say impaired, ability to use abstraction. Furthermore, as Raphael Carter points out on his WWW site, Data skates on even thinner ice when he concludes that a Tamarians ego structure doesnt allow for what we think of as self identity. As a result the Tamarians communicate by citing hig... ... between subjective and objective, and deciding whether the Tamarians manner of speaking consists of an objectivist model ala Lakoff and Johson (1980).Trying to structure a situation in terms of such a consistent set of metaphors is in pa rt like hard to structure that situation in terms of an objectivist model. What is left out are the experiential bases of the metaphors and what the metaphors hide. (p.220)Works CitedKieren, T., Gordon-Calvert, L., Reid, D. & Simmt, E. (1995). An enactivist research approach to mathematical activity Understanding, reasoning, and beliefs. Paper presented at the meeting of the Ame rican Educational Research Association, San Francisco.Lakoff, G. and Johnson, M. (1980). Metaphors we live by. Chicago University of Chicago PressVarela, F.J. , Thompson, E., and Rosch, E. (1992). The embodied mind. Cambridge MIT Press.

Darmok at Tanagra Cunningham and Kehle at Bloomington Gauss With Chalk

Darmok at Tanagra Cunningham and Kehle at Bloomington Gauss With Chalk in HandThis essay is the first of three short reflexive papers intend to identify the issues and implications that result from viewing mathematics education through a semiotic lens. By mathematics education I mean to include contemplation of mathematics itself as a discipline of on-going human performance, the teaching and erudition of mathematics, and any research that contributes to our understanding of these preceding enterprises. More specifically my current interests atomic number 18 in disentangling the confusion among the mathematics education community regarding the epistemological foundations of mathematics, the meaning and usefulness of constructivism as a theory of learning, and how these two issues are related to the learning and teaching of formal mathematical proof. Because I have found interdisciplinary approaches to the study of most anything both more fruitful and more enjoyable, I provide em ploy such strategies in these papers. As a result, it may not always be clear that mathematics education is my main concern--please rest cognizant that it is and that if I gain insight of value in that domain I will do my best to render to Caesar what is his.When Captain Picard and the Enterprise meet the Tamarians they brushing a communication problem that is eventually revealed by Data and Troi to be due to the Tamarians unusual, or as a less diplomatic confederation member might say impaired, ability to use abstraction. Furthermore, as Raphael Carter points out on his WWW site, Data skates on even thinner crackpot when he concludes that a Tamarians ego structure doesnt allow for what we think of as self identity. As a result the Tamarians communicate by citing hig... ... between inwrought and objective, and deciding whether the Tamarians language consists of an objectivist model ala Lakoff and Johson (1980).Trying to structure a situation in terms of such a consistent set of metaphors is in tell apart like trying to structure that situation in terms of an objectivist model. What is left out are the experiential bases of the metaphors and what the metaphors hide. (p.220)Works CitedKieren, T., Gordon-Calvert, L., Reid, D. & Simmt, E. (1995). An enactivist research approach to mathematical activity Understanding, reasoning, and beliefs. Paper presented at the meeting of the Ame rican Educational Research Association, San Francisco.Lakoff, G. and Johnson, M. (1980). Metaphors we live by. Chicago University of Chicago PressVarela, F.J. , Thompson, E., and Rosch, E. (1992). The embodied mind. Cambridge MIT Press.

Celestial Travel Agency: Marketing Strategy of Philippine Tourism in the United Kingdom

INTRODUCTION The cordial reception and tourism industry is champion of the most roaring industries in the world thus, almost e really country relies on the industry. The income that a country compasss from the industry is almost half of its gross national product. However, for fetched countries, much(prenominal) as the United terra firma, promoting hospitality and tourism is non a problem since they atomic number 18 already known and well- set up worldwide. On the opposite hand, for developing countries where they mostly entrust on the industry for income, such as the Philippines, upholding their hospitality and tourism sector get out be hard.A split up of factors have to be considered, for instance, safety and security of the holidaymakers, the damage of the tour, and the signifi providece of the place as tourism nowadays relies on popularitythe more popular the place is, the more tourers it will attract. Thus, the demand for in effect(p) trade strategies and ma nkind dealings is a necessity. There atomic number 18 Filipino travel agencies in the UK, yet the number of British people who visit the Philippines is still low compargond to the other countries in Europe, such as Germany and Netherlands.The briny reason for this is the effectiveness of the selling strategies accustomd by these agencies. It is also n whizzd that most of these travel agencies focus on the Filipinos in the UK as their target grocery. This research aims to develop merchandising strategies for a hospitality and tourism shaping by critically evaluating trade strategies in the hospitality and tourism sector, assessing the role of network and customer race merchandising strategies for hospitality and tourism make-ups, and recommending marketing and customer loyalty strategies for a hospitality or tourism organization.Also, it aspires to critically evaluate marketing communication strategies for hospitality and tourism organizations through with(predicate) bran d strategies, e-marketing, viral marketing, and second marketing. The author conducts Celestial act internal representation, a Filipino travel sanction based in Victoria, London. The agency offers travel and tour packages to the United Kingdom and some parts of Europe and the Philippines. Majority of its clients argon the Filipinos who atomic number 18 in the United Kingdom.The researcher will investigate the marketing strategies the organization is utilizing, and afterwards, the author will develop a marketing scheme that can be vi sufficient for the organization in order to maturation market sh be. METHODOLOGY OF RESEARCH This study is a qualitative research that attempts to discover the best marketing strategies utilized by organizations in the hospitality and tourism industry that will be applicable to the subject of research. It intends to accrue existing data governing the principles of marketing strategies. Thus, secondary research will be exhausted during the course of research.ESSENCE OF MARKETING merchandise (Armstrong, et. al) is managing profitable customer affinitys. It has two main goals which ar to attract capableness customers by guaranteeing them superior quality of table dish out and products and keeping the current customers and making them loyal to the organization by giving them satisfaction. The sole purpose of marketing is to bulk with customers however, it is not the aboveboardst function in the clientele world as it involves a mountain of activities from product development, production, and distribution to branding, selling, and advertising.Hospitality and tourism organization has to understand that nowadays, marketing is not just rough simply telling and selling of goods, but it is about pleasurable customer call for as well. The marketing department of an organization is the busiest and in fact carries the heaviest load of promoting the products. Whatever the profit that the organization makes is reflected on th e activities done by the marketing department. Figure 1. A simple model of the marketing process. When doing marketing, one essential have to consider that most consumers atomic number 18 ? More c oncern to the prices of a product or a service Gives less interests to marketing messages ?From the mean(a) segment of the society Given this situation, a marketing manager has to bear in mind the substantial four Ps of marketing strategy ? Product making the appropriate product or a service for chosen target market. Research and analysis has to be done to determine the wants and the indigences of the market and that the product to be created should fulfill these specifications. ?Place the place to market the product has to be properly regarded especially during the process of transporting and distributing the goods and operate. Promotion this division relates to customary relations, advertising, and other activities that ar conducted to influence the behavior of the consumers tow ard the product being marketed. ?Price the product has to be logically priced and that the pricing strategy the organization will use moldiness have a long-term effect thus, several factors are considered whenever pricing a product or a service. The four Ps mentioned are the essentials of marketing, making them the basic involvements to consider before starting the process of product conceptualization to distribution in the market.When an organization will be able to carry out the following aspects of marketing properly, the profit margin will undoubtedly increase. CELESTIAL TRAVEL AGENCY AND THE FILIPINOS IN THE UNITED KINGDOM The Filipinos are known around the world in the fields of nursing and health care, hospitality and tourism, and Information and Technology and engineering. Out of the 94 million Filipino population, about 8. 7 to 11 million are working, living, or per use overseas, mostly in the Americas, Middle East and Europe. In 2009, about 250,000 Filipinos are working and studying in the United Kingdom alone.The population of Filipinos in the UK is considered to be a big market for Filipino travel agencies operating in the United Kingdom. Since Filipinos are known to love travelling and al ways want to visit their homeland whenever they are abroad, Filipino travel agencies will not run out of business even off if they are just catering to their fellowmen who are living overseas. However, these travel agencies can widen their market share when they try to deviate from the traditionalistic trading operations of just servicing their fellowmen. The United Kingdom is a very big market for the hospitality and tourism industry.In as much as there are a lot of tourists coming to the UK, there are also a lot of British people who leave the UK to go on holidays in divers(prenominal) destinations around the world, and most of them go to tropical countries to avert from the cold climate of the UK. The British people are known to often go on holidays onc e or twice a year, may they be students, families, or stressed workers. Thus, promoting travel and tour services to the Philippines to the British people market and possibly the European market will be a big accomplishment for the organization.To market the Philippines as a holiday destination in southeastern United States Asia to the international surface area is a difficult task because of its palpable competitors, such as Cambodia, Thailand, Malaysia, and Indonesia, which are mostly visited by international tourists mainly coming from Europe and the Americas. Also, the location of the Philippines is not strategic so as to attract more tourists, especially those who have already gone to its neighbouring countries. Moreover, since the Philippines is a group of more than 7,000 islands, to tour it alone takes a lot of quantify.One must have to travel either by plane or vessel, and bus when on the main island. When people from overseas talk of the Southeast Asian Region, the countr ies that the people first think of are Cambodia, Thailand, Indonesia, and Malaysia. These four countries are always featured and advertised in newspapers, magazines, on television and a lot more. Thus, considering the number of Filipino travel agencies in the UK, which is about twenty-five, the number of UK tourists in the Philippine should have increased in the past years. The armorial bearing of these agencies would have been a big influence in boosting the Philippine tourism.One of these travel agencies is Celestial Travel and Tours Limited which is the subject of this research. Celestial Travel and Tours Limited is a travel and tours agency that caters mostly to the Filipino people living in the United Kingdom. The products that the organization offers are travel and tour packages to major Philippine destinations and within the United Kingdom and its neighboring countries, such as France, Germany, Netherlands, and Spain, and consultations involving travels in the Far East and w orld-wide destinations.The organization was established in April 2002 by four professional Filipino women who had extensive friendship and experience in hospitality and tourism management. The organizations mission is to provide travel needs and services to the Filipino people. However, most of its services are just travel packages. It is because of the factor that they cater solely to the Filipinos in the UK. Tour packages for destinations in the Philippines are seldom being bought, but the packages for places in Europe, for instance Barcelona, Lile, Paris, Amsterdam, and Brussels, are often sold out.Celestial travel agency is the most respected agency among all Filipino travel agencies in the UK. It has a very strong presence in Greater London. It has a very strong network within the Filipino alliance in UK and some parts of Europe. In an interview with one of the managers, she mentioned that the organization was doing well during the past years. Travel services, especially plan e tickets, and UK and Europe tour packages were hitting very good market figures. When asked on the tour packages in the Philippines, she said that the packages were rarely purchased.The reason being is the organizations target market which is mainly the Filipino community who would rather go to Europe than see the prime Philippine tourist destinations. Celestial travel agency has a very good potential of increasing its market share without totally expanding the business. refinement will definitely come in the future. Since its inception, the organization still remains to be a small-time business with just a little increase of its market share yearly.Since the organization has already established its status in the market as a trusted agency for travel and tours in the UK and Europe, the organization has to focus on improving its sales on the travel and tour packages in the Philippines. The UK is a big market for outbound tourists, and therefore, Celestial Travel Agency just needs the appropriate marketing strategies and unexclusive relations to promote the Philippines as a tourist destination to the UK market. ? shop Identity and Strategy Brand identity is the key to building a name in the business world.Nowadays, consumers rely so much on brand names rather than the products. Companies press so much when introducing their products to the market, and those who are able to maintain the quality of their products and services for a long period of time can keep up to the market competition, even so making the competition less competitive for them as they are already well-established. Creating a consistent identity is a very dispute task for marketing since it will carry the totality of the company in the business world. The brand identity bears the ideas, the products and services, and the values of the company.A coherent and well-thought brand identity can be a big tool for advertising creating loyalty from clients for repeat business. Celestial Travel Agenc y has established its brand identity among the Filipino community in the UK making it a well respected establishment. The organization has to establish its brand identity in the UK market in general, not just the Filipino. It must attain a well-trusted level status to be able to promote its products and services in its new market. Furthermore, it has to maintain the good rapport with the Filipino community, thus, satisfying their needs is essential, and proper marketing can be used to do this.The organization has to bear in mind that to create their big web/network, they will need the first market to do this. ?Network and Relationship Marketing A companys relationship with its customers is vital. However, how can an organization develop relationship with its customers and soon built a network from them? As most marketers say, Relate first, market second. Marketers always have to make the best impression about them and their products and services and be able to build rapport between them and their customers.Personal interaction is the first step to doing network and relationship marketing, and moving the customers to higher level of loyalty is its main purpose. Doing this strategy, one must have a thorough knowledge and understanding of the customers needs and individuality. As Smith (2011) says, Think of relationship marketing as a term with the following overarching definition those efforts that will make your prospective customers aware of your products and services, position your business in their minds as the obvious choice, and wait on you build lifelong profitable relationships with them. This marketing strategy is the most effective way to build a big network of customers. However, this strategy is some propagation misuse by a lot of marketers especially when they do relationship marketing. Relationship marketing requires the marketers to be honest since he or she might spoil the relationship that was built in the first meeting. Marketers have to bea r in mind to always practice responsible relationship marketing. Network and relationship marketing is mostly used by small time businesses as a way to introduce their products to the market, especially to the immediate community they are linked to.It is a capacious strategy to communications development that makes relationship marketing become the tool to widened network. Celestial Travel Agency utilized this strategy when it started in 2002. Through pledge and honesty, the managers began introducing their services to the Filipinos they know and the ones they met mostly during gatherings. The relationship they were able to build with a number of people started to make a big network of clients. However, they still need to improve on this strategy as it will lead to them to a more stable and successful business.Furthermore, the strategy will enable them to develop a new market, the UK market, for their tour packages to the Philippines. Through proper use of communications technolog y, the organization can easily rebuild the network they have established to an even wider and big network. The organization has to deviate from the traditional way of engaging people to relationships in order to build business contact with them. The current network of the organization is a great strength to building the opportunity of making it a wider network to market the organization products and services.Going personal contact with people (offline) and communicating through intend of profits (online) makes relationship marketing a broader strategy to make use of. Also, it is beneficial to use the amicable networking marketing hype. Social networking are extremely precious to marketers since they do not need to personally talk to these people one by one, but thousands of people can read your adverts or messages on these sites in just a click away. The good thing about these social networking sites is that they are people-focused and other peoples network can also be another persons network.Thus, doing relationship marketing through these sites is undeniably useful and can give a great amount of returns. ?Strategic customer Relations Optimizing customer satisfaction and developing Customer Relationship Management is one of the most challenging tasks that businesses face nowadays. Many organization invest on improves customer service to be able to stabilize customer satisfaction. In order to establish excellent customer service, an organization must essentially develop a customer relationship focused culture.In this practice, the employees who always deal with customers must always be updated on the modernize ways to improving customer service skills. Celestial Travel Agency does not regularly updates its staff or let them undertake trainings in relation to customer service. Thus, there are times that they lose some of their customers, even the valued ones. Constant monitoring of the employees performance is a must so as not to jeopardize the well esta blished system and customer relations. Communicating with the customer in an efficient way will result to repeat business.It is to be noted that the products and services offered by the organization is harder to market as it is intangible compared to food and other things that satisfy the basic needs of human beings. ?There are ways to improve customer relations through the following ? Providing training in key areas that are important in rendering excellent personal service ? Reinforce the skills and abilities the employees have through continuous coaching and feedback ? Measure current performance levels ?Recognition through rewards, may it be monetary and non-monetary, to motivate the employees further to excel ?Establishing effective service delivery processes ?E-marketing Marketers will find e-marketing an easy way to advertise their products without having to spend money that much. Marketers can advertise online for gratuitous through blogs, social networks, forums, and even free websites. In addition, the mass market online is enormous and e-marketing will allow marketers to make a personalized type of marketing that gives much focus to their products and services. E-marketing has a lot of benefits to give to an organization which includes the following ? Openness ?Global Contact ?Minimal Cost Traceable and Measurable Results ?Personalisation ?Social Currency ?Improved Conversion rate Celestial Travel Agency has its own website however, it is not being updates every now and then. Thus, information on any recent activities or packages that the organization offers to the public cannot be easily accessible. This is mainly because keeping up the website cost money which the organization cannot afford to shell out since the website needs updates and maintenance every time. guardianship an IT personnel for the company that only works twice a week is very much impractical.Besides, the rate for IT staff in the United Kingdom is way too expensive. However, the organization has to bear in mind that keeping the website is a way to reach to the global market, not just the UK market. The companys valued clients who live outside the UK basically will try to reach the company through the website and customers often purchase products online especially tour packages and travels. Also, on the Internet, there are a lot of activities done by its users, who can be travelers, and they often check out forums.There are forums and blogs built for specific topics, such as tourism, food, and a lot more. On these forums and blogs, related links and links are often circulated to its users and updated websites are mostly posted here. In addition, the influence of social networking sites is prominent to Internet users. Any future activities or tours that the organization plans to do can just be posted on these social networking sites and will soon be share by a lot of users. The circulation of the information is way too fast that feedbacks can be expected st raight away.Information dissemination through social networks is very much fast and quick. Yet, the information has to be check and should always be on the new or recent posts, else, superfluous posts will overshadow the post intended to be marketed. The organization must always update its websites and posts and encourage their valued user to give testimonials as these will help the company gain more customers online. The strength of e-marketing is strong and opportunities are endless, but the organization must take extra care doing e-marketing as fraud cases are soaring. Guerilla Marketing Levinson, et. al (2007) stated that Guerilla Marketing simplifies the complexities and explains how entrepreneurs can use marketing to generate maximum profits from minimum investments. Guerilla marketing has deviated from the traditional dah of marketing where money or investments play an important role to make marketing effective. The guerilla approach is very much suitable to Celestial Trave l Agency since the organization is a small business and guerilla marketing is an economical way of marketing products and services.Through this approach, the organization can develop different techniques of promoting its services. Undoubtedly, the guerilla approach is already tried and tested to be very much efficient. However, the strategy requires the marketers to do research and make a campaign plan that is unconventional. Nowadays, marketing adverts and messages has to be humorous and extraordinary to be noticed by people. In as much as it is inexpensive, the guerilla approach takes time to materialize. Unlike the traditional way of marketing where money is a big factor, so results can be seen after a short span of time.Conceptualization takes a lot of time while the implementation process challenging since several methods might be used to test the efficiency of the ideas. Since guerilla marketing is very much unconventional, it does not limit the marketers to a number of ways o f doing the marketing yet it requires a high level of energy and dedication. ?Viral Marketing Coined from the word virus, viral marketing strategy makes a great influence in the market, just like a virus, when done properly. Creating impact is the important element of this marketing strategy.Viral marketing is a challenging strategy since an excellent idea is needed to make the advertisement stand out among all other commercials. This strategy is extremely effective and simple but making it work is the difficult task. The first step is to make a buzz. There are many ways to do this and the most effective way is to go on television. It is not making another big advertisement to air on TV, but news, such as media coverage. The good thing about media coverage is it hits the local community straight away and then national level.Furthermore, about septettety percent of the population watch news. Also, news reaches even the people who live in distant areas from the capital. Another way o f creating a buzz is going online, through social networking sites. The strategy employed the concept of using the social networks of other people so that they can propagate and expose their products and services. People can easily get influenced from what their peers tell them, and on networking sites, there are millions people thus, it is easy to make a viral effect on these sites.Celestial Travel Agency will find it difficult to do this marketing strategy. to the highest degree of the successful viral marketing advertisements are about the food sector. Nonetheless, the organization can still utilize this strategy in promoting their services, yet minimal results must be expected. Since the agency wants to develop their UK market, not focusing on the UK Filipino community, to market its package tours to the Philippines, the organization can take advantage of the current tourist news about the country.For instance, the result of the new Seven Wonder of Nature can be turned into hyp e among all the tourists, especially the adventure-seekers travelers of UK. The new seven wonders is big news in the tourism industry therefore, travelers will be eager to discover these places. Moreover, there are also tourist spots in the Philippines that are featured on the news which the organization to battle the tight competition of the tourism industry. British tourists will then know that there are wonderful places to see in the Philippines.Also, travelling around the country is very cheap compared to other South East Asian countries. ?CONCLUSION AND RECOMMENDATION The Philippines has a lot to offer to the world, not just to the UK tourist market, which is the prospect market of the organization for market development. Through the unconventional marketing strategies, such as viral marketing and guerilla marketing, Celestial Travel Agency will not find it difficult to market the Philippines to the UK market. Understanding the wants of the UK market when it comes to going on h olidays, the places they choose to go to.The British people are fond of adventure or outdoor activities and love going to the beaches, and since the Philippines is a tropical country that offers not only beautiful beaches but extreme outdoor activities too, such as mountaineering, scuba diving, spelunking, etc. , it can become a prime tropical tourist destination. The organization can take advantage of the news features regarding the tourist spots of the Philippines and make it viral. Using news, such as Top 20 beaches, Seven Wonders of Nature, and the other tourist destination rankings, the organization can utilize this and use the guerilla approach to making a craze over it.The organization can do a buzz using blogs, forums, and social networking sites. It can even use upload a marketing ad on Youtube and post it on the different social networking sites. The research understands that the organization has very minimal budget for marketing, thus, e-marketing, guerilla marketing, and viral marketing strategies will be very effective to achieving its desired goals of developing the British market as key tourists to the Philippines.

Tomorrow When The War Began

That Evil is a serviceman invention. And I agree with her. When the virgins bower eats the mosquito, the hermit and when Elli blows up the lawn mower are all magnificent halt which I leave alone be discussing and arguing about end-to-end this essay . The first point is when the dragon flee eats the mosquito. Elli makes the point that when the dragonfly eats the mosquito it is in reality nature precisely humans seem to take this simple act of life and turn it into something condemnable and dark. To make this spile more clear and defined, here is a airwave from the book. He was eating it alive. Bit by bit the mosquito, still struggling wildly, was munched up. If someone else was in Elses commit they may have even killed the dragon fly because they thought it was that evil. My second point is the Hermit. The Hermit is one of the side stories in the book they dont get that orphic into the story but they give up comely enough details to make a point out of it. The hermit in the book is considered to be evil by everyone in Wearied. But when Elli discovers the Hermits lair she finds old documents and photos of his family.If he was so evil why would he keep them. Personally I have in mind that he was putting his family out of their misery by shooting them, and he stayed away from everyone because he could non stand being judged. My third and final point is when Elli blows up the lawn mower. After doing so she starts to question herself throughout the book and cannot make clear decisions because of this. She keeps asking herself the question am an evil person. Her friend tell her that she had to do it or her friends may have been killed and that makes her wonder is evil a human invention.If this was the animal kingdom and she was a lioness and a hyena was trying to eat her cubs at that place is no doubt that the lioness would charge the hyena. That again would not be evil in reality, in reality that would be nature. In conclusion I count on that e vil is a human invention and that Elli trys to fight this fact and also tries to embrace it. This becomes more bold when she blows up the lawn mower, Discovers the Hermit is real and when the dragonfly eats the mosquito. In the end I think and will continue thinking that evil is a human invention.Tomorrow When The War BeganThat Evil is a human invention. And I agree with her. When the dragonfly eats the mosquito, the hermit and when Elli blows up the lawn mower are all excellent point which I will be discussing and arguing about throughout this essay . The first point is when the dragon fly eats the mosquito. Elli makes the point that when the dragonfly eats the mosquito it is in reality nature but humans seem to take this simple act of life and turn it into something evil and dark. To make this mint more clear and defined, here is a line from the book. He was eating it alive. Bit by bit the mosquito, still struggling wildly, was munched up. If someone else was in Elses position th ey may have even killed the dragon fly because they thought it was that evil. My second point is the Hermit. The Hermit is one of the side stories in the book they dont get that deep into the story but they give up just enough details to make a point out of it. The hermit in the book is considered to be evil by everyone in Wearied. But when Elli discovers the Hermits den she finds old documents and photos of his family.If he was so evil why would he keep them. Personally I think that he was putting his family out of their misery by shooting them, and he stayed away from everyone because he could not stand being judged. My third and final point is when Elli blows up the lawn mower. After doing so she starts to question herself throughout the book and cannot make clear decisions because of this. She keeps asking herself the question am an evil person. Her friend tell her that she had to do it or her friends may have been killed and that makes her wonder is evil a human invention.If t his was the animal kingdom and she was a lioness and a hyena was trying to eat her cubs there is no doubt that the lioness would fight the hyena. That again would not be evil in reality, in reality that would be nature. In conclusion I think that evil is a human invention and that Elli trys to fight this fact and also tries to embrace it. This becomes more bold when she blows up the lawn mower, Discovers the Hermit is real and when the dragonfly eats the mosquito. In the end I think and will continue thinking that evil is a human invention.

Business Ethics Comprises

NOTE 1. CASE 2, p3163241. Business moral philosophy comprisesA) the laws and regulations that manoeuvre behavior in the globe of business.B) the morals, values, and usage that guide behavior in general.C) the principles and standards that guide behavior in the world of business.D) the obligations businesses assume to maximize their positive impact and minimize their negative impact on stakeholders.E) the morals, values, and customs that parents teach their children.2. Social responsibility isA) an organizations obligation to maximize its positive effects and minimize its negative effects on stakeholders.B) principles and standards that guide behavior in the world of business.C) a businesss responsibility not to pollute the environment.D) a businesss responsibility to manufacture products that function properly without harming consumers.E) charitable contributions made by a business to resurrect its image.3. Which of the following is not one of the pays spelled out by John F.Ken nedy in his Consumers Bill of Rights? .A) The right to shootB) The right to safetyC) The right to be informedD) The right to be honourableE) The right to be heard4. Business ethics was acknowledged as a field of ascertain by business academics and practitioners in the .A) mid-nineties.B) 1980s.C) 1970s.D) 1960s.E) years prior to 1960.5. Which statement stovepipe describes the evolution of business ethics?A) From a field of study to theological intervention to recognition of social issuesB) From recognition of social issues to a field of study to theological discussionC) From a field of study to recognition of social issues to theological discussionD) From recognition of social issues to theological discussion to a field of studyE) From theological discussion to recognition of social issues to a field of study6. Before the 1960s, ethical issues related to business were often discussedA) theologically.B) economically.C) politically.D) sociologically.E) psychologically.7. The stud y of business ethics is important to better gain all of the following exceptA) that a persons own moral philosophies and decision-making experiences may not be sufficient to guide him or her in the business world.B) how and why state make ethical or unethical decisions.C) how to cope with conflicts between a persons own values and those of the organization in which he or she works.D) that business ethics is merely an extension of an individuals own personal ethics.E) how to identify ethical issues that arise in the business world.8. Individuals personal ethics play a major usage in the evaluation of business decisions only when their preferences or valuesA) differ from those of their employer.B) influence their performance in the workplace.C) are unethical.D) are ethical.E) result in negative promotion for their employer.9. The ability of a business organization to achieve its business goals is directly affected by whether its behavior is judged to be right or wrong byA) society .B) its due north members.C) its employees.D) Congress.E) its competitors.10. An individual with acceptable personal ethics may not be able to handle complex business ethical issues if the individual hasA) family concerns.B) an unethical boss.C) throttle business experience.D) financial concerns.E) a marketing background.11. The study of business ethics in North America has evolved through _____ distinct stages.A) fiveB) fourC) threeD) tenE) nine12. Business professors began to teach and make unnecessary well-nigh social responsibility during theA) 1960s.B) 1970s.C) 1980s.D) 1990s.E) 2000s.13. To be successful, relationships with investors must rest on dependability, _____, and commitment.A) ProfitsB) DividendsC) TrustD) ConfidenceE) codes of ethics14. Recently, what type of unethical behavior within business has resulted in a remarkable reduction of trust among the general public?A) Accounting fraudB) Environmentally unsafe practicesC) Employee discrimination and harassmentD) D efective productsE) Bribery15. Which of the following is not one of the rewards for being ethical and socially responsible in business?A) Greater employee commitmentB) Greater employee turnoverC) Improved customer trust and satisfactionD) Increased investor willingness to entrust fundsE) Better financial performance16. Employees perceptions of their firm as having an ethical climate lead toA) lack of focus on goals.B) negative performance.C) social responsibility.D) improved relationships with competitors.E) performance-enhancing outcomes.17. When employees see honesty, respect, and trust applied frequently in the workplace, theyA) feel little pressure to compromise ethical standards.B) observe less misconduct.C) are more satisfied with their organizations overall.D) feel more valued as employees.E) All of these18. Investors are concerned about business ethics because they know that misconduct canA) foster stability.B) improve employee commitment.C) improve customer loyalty.D) low er stock prices.E) raise stock prices.19. Most squiffy organizational climates focus on the core value of placing ________ interests first.A) customersB) employeesC) stockholdersD) suppliersE) distributorsAnsA FormatMultipleChoice Page2120. In the history of business ethics, the 1990s can best be described as a time when business ethics wasA) formalized.B) consolidated.C) institutionalized.D) popularized.E) marginalized.21. An ethical issue is a problem, situation, or opportunityA) that harms consumers.B) that harms the environment.C) that requires society to choose among several actions that must be evaluated as right or wrong.D) that requires an individual, group, or organization to choose among several actions that must be evaluated as ethical or unethical.E) that requires an individual, group, or organization to choose between harming consumers or the environment and earning more profits.22. Ethical issues in business are defined byA) customers.B) government regulators.C) emplo yees.D) shareholders.E) stakeholders.23. Which of the following statements about stakeholders is correct?A) None of the external stakeholders are primary stakeholders.B) External stakeholders cannot be primary stakeholders.C) All internal stakeholders are primary stakeholders.D) Coop stakeholders cannot be secondary.E) unoriginal stakeholders can be tertiary.24. Which of the following does not represent the set of primary stakeholders of a business?A) Employees, customers, and investorsB) Shareholders, the community, and the mediaC) Customers, investors, and governmentD) Employees, investors, and shareholdersE) The community, employees, and government25. The primary responsibility of ensuring that ethical, legal, and social standards are adhered to within a business rests withA) the investors.B) the government.C) the management board.D) the employees.E) the customers.

Research opportunity Essay

1.This assignment gives you the chance to look current issues in cyber forensics affecting the ICT industry, forensic examiners, and the legal fraternity. Using sound research strategies to locate quality academic, scientific and legal research material the assignment is intended to provide you with the opportunity toa)Refine research and analysis skills through locating, selecting and compiling a higher-level research essay. b)Familiarise yourself with new development in cyber forensics that forget affect the working and private environments of all technology users. c)Add to the popular knowledge of the School of ITs research and preparation of future unit offerings and potential research topics for student projects and post-graduate research.2.You are, in effect, my team of researchers undertaking some relevant research of benefit to your own learning experience and future employment and research.3.Your essay should focus on the following topics that are considered of growing si gnificance analysis, brass and presentation of digital evidence in cyber forensics examinations. Your research must be based on published research papers, government and other organisation standards, guidelines and papers. It should describe, relieve and discuss the following issues-Deductive, inductive and abductive reasoning in the context of cyber forensics analysis. -Processes that suffice in developing a case hypothesis and alternative hypothesis. -Validation processes that check and rise the correctness of the digital evidence exhibits and their relationships withcorroborating evidence relied on in legal cases. -Processes that would enhance the communication of and presentation of case analysis to the legal practitioner and courts.5.You will be given instruction in the workshops on the format of a research essay and video material will be added during the teaching to assist your assignment preparation.6.The length of the essay should be 3,500 words.

Unit 4, Case Study 4 Skin Cancer

I have researched many different Web-cites and articles to try and determine what role cistrontic science plays in skin cancer. Yes there are certain genetic mutations that are inherited, or passed through the germ-line, but the main cause of skin cancer is UV radiation which is an environmental genetic defect. Many cancers begin when one or more genes in a cellphone are mutated, creating an abnormal protein or no protein at all. The information provided by an abnormal protein is different from that of a normal protein, which can cause cells to multiply uncontrollably and become cancerous.CDKN2A- mutations in this regulator of cell division are the most reciprocal causes of inherited melanoma. They are however still very uncommon overall and can appear in non-inherited cases. stack who have this often have a large number of irregularly shaped moles and are often diagnosed at a relatively young age. The MC1R gene provides instructions for making a protein called the melanocortin 1 receptor. The receptor is primarily located on the surface of melanocytes, which are specialized cells that produce a pigment called melanin. Melanin is the nerve that gives skin, hair and eyes their color.Melanocytes makes two forms of melanin, Eumelanin and Pheomelanin. The amounts of these two pigments help determine the hair color and skin usually the more Eumelanin the darker the hair and skin, also will convert easily. It also protects the skin from UV radiation in the sunlight. The more Pheomelanin the hair is red or blonde, freckles, and light skin that tans poorly, because it does not protect the skin. Which puts them at pretend for skin cancer. Many changes in the MC1R gene increase the risk of developing skin cancer, including a common, serious form of skin cancer that begins in melomcytes.Skin rail at caused by UV radiation from the sun is a major risk factor for developing melanoma and other forms of skin cancer. These gene mutations germ-lines are passed from kic k upstairs to child through the MC1R gene but UV radiation is the highest risk factor for getting skin cancer, and the most common in the most common in skin cancers. People who are genetically susceptible to skin cancer should avoid prolong exposure to the UV radiation from sun light, get out sun screen, and enough protective clothing when outside.

Cause And Effects Of The Dust Bowl History Essay

Humongous tarnishs of spread kayoed doomed Numberss of peck in inkiness. No mien to get away, people were surrounded. Dust was acquiring everyplace in their oral cavity, eyes, nose doing it difficult to take a breath. It had entered houses through any minor clefts. The detritus was blush in nutrient people ate and it was impossible to acquire rid of. Peoples were in desperation. Now the air current grew strong and difficult and it cut suffered at the rain impertinence in the maize Fieldss. Small by small the sky was darkened by the commixture propagate, and carried off. The air current grew stronger. The rain crust broke and the dust lifted up out of the Fieldss and drove grey plumes into the air like sulky fume. The maize threshed the air current and made a dry, hotfooting sound. The finest dust did non settle back to Earth now, but disappeared into the blackening sky. The people came out of their houses and smelled the hot stinging air and covered their olfactory organs from it. And the kids came out of the houses, but they did non run or shout as they would hold done after a rain. Men stood by their fencings and miened at the destroyed maize, drying fast now, however a small green demoing through the movie of dust. The work forces were soundless and they did non travel frequently. And the adult females came out of the houses to meet beside their work forces to experience whether this clip the work forces would interrupt. John Steinbeck, The Grapes of peevishness ( 1939 ) Dust has ruined lives of people, physically and mentally, it had touched the scotch system every bit good. Who ca utilize this enormous calamity? People did. Now they had to yield what it takes to acquire rid of fatal effects of the dust bowl.The misfortune was ecological, economical, societal, and ethnical. The catastrophe was caused by the combination of environmental and human factors. It lasted 10 old ages. Catastrophe caused people change their agriculture ways, leave their places and suffer. This awful catastrophe lasted ten old ages, and got its name from Associated Press newsman who called it dust bowl on intelligence collar small words achingly familiar on the Western husbandman s lingua, regulation life in the dust bowl of the continent if it rains. The clime was an of consequence cause of the dust bowl. The clime of the Great obvious s part is dry and blowy air currents reached the velocity of 60mph. Scientists believed that drouth which caused the dust bowl to take topographical point occurred because it slip byed same clip as La Nina event in the Pacific Ocean. Cold sea surface temperatures reduced the sum of wet deign ining the jet watercourse and directed it south to U.S. , were it hit The Great Plains. The lone thing that kept the land on topographic point is its flora, which is thick expose that does nt necessitate some(prenominal) H2O. The cut back of Great Plains had experienced drouth from 1931 to 1937 which turn ed out to be much worse so it would because of human intervention. In 1800s railwaies were built throughout the United States. In 1862 authorities promised free land to anyone who moved to the prairie for five old ages. Free land was a good ground for a move, go the railwaies aided the migration. They planted harvest and farmed. Between 1909 and 1932 more so 30 million estates of land were plowed. It put onmed like a immense net income for the husbandmans to plough so much land, in so far they ignored one minute, that the land those old ages lost its chief protection, the grass. All ploughing they did turned important doing the black snowstorms. In mid-twenties people came up with new, fast, and effectual ways of acquiring harvests, they had new equipment and the work was much more efficient. Most of husbandmans could nt afford such expensive engineering, so they rented it and worked harder in order to pay for the rent and still acquire some net income. In late 1920s study econ omic system went into diminution, so this had promote husbandmans to work harder. In 1930 husbandmans of Southern Plains planted a batch of pale yellow, ploughing the land which should non be plowed. The part was nt set for the European- trend agribusiness it was called The Great American Desert. The land was abused. Droughts followed and nil would turn, alternatively the plowed land went dry and titanic air currents have blown this land off making tremendous mist of pitch black dust covering the skies, harming people, doing populating unsafe and highly hard. In 1931 was the record wheat harvest, which sent the wheat monetary values to the lower delimitate which asked for more attempt of husbandmans who needed to run into the needed equipment and farm payments. In 1931 the air currents begin to blow making black snowstorms . In 1932 the figure of dust storms increases dramatically to fourteen, following twelvemonth rose up to thirty two.Many Europeans migrated to the fields i n twentieth century. Most of them migrated for farming. This led to major addition in farming. Not merely people, but equipment was bettering doing farming even more efficient and of greater graduated table. After WWI the monetary values on merchandises dropped dramatically, promoting husbandmans to work harder. Farmers used rough agriculture methods which led to eroding. For illustration cotton husbandmans left land bare in winter when air currents are at their strongest. Some burn down the stubble, or signifier of weeding anterior to seting whither the organic foods from dirt are deprived doing land vulnerable to eroding. The native grasses which used to intimidate the dirt were plowed. This left the land unprotected.In 1930s drouth worsened the economic status. Many husbandmans required authorities s aid. Harmonizing to ( hypertext transfer protocol //www.drought.unl.edu/whatis/dustbowl.htm ) 21 % of rural households in the Great Plains received federal exigency alleviation. P eoples from Southern Plains migrated because life was highly hard at that place. Peoples had nowhere to travel And so the dispossessed were drawn west- from Kansas, Oklahoma, Texas, New Mexico from Nevada and Arkansas, households, folks, dusted out, tractored out. Car-loads, trains, homeless and famished twenty thou horse sense and 50 1000 and a hundred thousand and two hundred 1000s. They streamed over the mountains, hungry and ungratified restless as emmets, scampering to lapse work to make to raise, to force, to draw, to pick, to cut anything, any load to bear, for nutrient. The childs are hungry. We got no topographic point to populate. Like emmets scampering for work, for nutrient, and most of all for land. John Steinbeck, The Grapes of Wrath, 1939.These people migrated mostly to California and were named Oakies. Even though people were non merely from Oklahoma, they were named Oakies due to macroscopicst per centum from Oklahoma. They chose California largely becaus e of its mild clime its clime provided long turning season and large harvest diverseness, it was a perfect topographic point for husbandmans. California did nt welcome the Oakies because they looked for occupations making employment jobs, sudden growing of workers and less occupation infinites. As Oakies migrated to California, cultural battles between them and people from California occurred, because Oakies were ethnocentric, intending that they thought their culture/ethnicity is anterior to all. This created some long permanent effects like bad stereotypes of Oakies in Californian society. As Oakies took farmland the rewards went highly low which was nt plenty for feeding the households. Many set cantonments at irrigation ditches on farms. These ditch Bankss had hapless healthful conditions and caused some major health issues. Farmers were kicked out of occupations because the land was messed up and they could nt turn harvests, households who owned farms became hapless besides, because their money was based on work of husbandmans who got fired. Landowning households migrated because else they were bankrupt. Some say that roots of this catastrophe went manner back from 1914 when the Turkish Navy blockaded the Dardanelles and cut off Russian wheat distribution to the remainder of the universe. Because of the sudden addition of demand Southern Plain husbandmans plowed the land that they had neer plowed earlier. From 1932 the rain has stopped go forthing the land unprotected to ramping air currents, which blew the dry dirt off organizing clouds of dust. As the wheat monetary value expend because of deflation after World War I they plowed even more to run into economic demands which made the land even more vulnerable. In May another dust storm blew east barricading the Sun in New York. The dust from Southern Plains had even appeared on electric chair Roosevelt s desk Ref. ( http //www.humanities-interactive.org/texas/dustbowl/thedustbowl_essay.htm ) Dust reac hed 500 stat mis out to sea Ref. ( hypertext transfer protocol //www.eyewitnesstohistory.com/snprelief2.htm )Due to the dust bowl childs saw their parents acquiring broke which affected their, yet unstable psychological science. Childs had to play with anything they fund because parents could nt afford to purchase any plaything. Bigger childs had to assist their parents do different occupations necessary for endurance.It was truly tough to happen nutrient because everything was in dust, husbandmans did nt hold clip to turn cowss, because they were contending the rough conditions. Peoples would travel to Parkss were particular countries for cookery. Peoples could construct a hearth and cook some simple nutrients they could happen, afford. Peoples shared with each other to give others a better opportunity for endurance.Dust Bowl gave birth to many first-class American art which included belles-lettres picture taking and music. For illustration Classics Dorothea Lange and Arthur Roth stein bring the image of dust bowl in their Hagiographas, every bit good as John Steinbeck in his The Grapes of Wrath , or Woody Guthrie whose laies, such as The Great Dust Storm gives us the feel of what its like to witness this catastrophe. This is highly of import because it shows that even in such a atrocious thing like Dust Bowl people still found some positive effects. It is really hard to look for positive sides of awful things. It might sound unusual but in a manner Dust Bowl developed American civilization to a small extent.Charles L.Todd and Robert Sonkin made an expedition to migrant cantonments in California to detect more about how was it to populate in those rough conditions, to detect effects of dust bowl. Main point of Todd/Sonkin expedition was to document life in ( FSA ) Farm Security Administration cantonment in California.At some points, people could nt follow further than five pess in front of themselves. It has been reported that in the beginning of 1935, the people began to pass because of disease that they called the dust pneumonia. Ref. ( rmpbs.org. ) there were no official decease rates for this period of clip, and that the symptoms of this pneumonia were merely the simple high febrility, thorax hurting, trouble in external respiration, and a cough. The prairie dust was highly all right smaller than the period at the terminal of this sentence with high silicon oxide content, which caused a type of silicosis similar to the black lung disease seen in coal mineworkers back east. ghastly at the base and sunburn at the top rose from the Fieldss of eastern Colorado and western Kansas and began to travel south. Inside the cloud darkness was totala . Peoples in the cloud s way thought the terminal of the universe had comea Ian Frazier, Great Plains. by December 1935, approximately 850 million dozenss of top dirt has been blown off, approximately 25 % of U.S. population left the U.S.A, and about 2.5 million people moved out of Sou thern Plains. If you would wish to hold your bosom broken, merely come out here .- Ernie Pyle, newsman. At some point in 1935 the Red Cross has handed out 10000 masks to school which became solidly plunged with soil in about an hrIt was nt until 1941 when Plains eventually started to retrieve. The other version is that in 1920 husbandmans got new equipment like ploughs and Listers, this made their work easier and vaster. They plowed more land so it could bear because now it was much easier, plus they needed to make it because of deflation after WWI. The equipment coasted large money which required more work on the Fieldss to run into the seashores. Farmers used disc ploughs instead so Listers, because the work was done faster this manner, but plows caused much more harm to the land doing it vulnerable to weave eroding, dirt wet, depletion, depleted dirt foods, and drouth.The drouth plan which was started by U.S. authorities has been applied to profit people who had witnessed the a trocious catastrophe. It has included four points.Supplying exigency supplies, hard currency, and farm animal provender and conveyance to keep the basic operation of supports and farms/ spreads.Establishing wellness attention installations and supplies to run into exigency medical demands.Establishing government-based markets for farm goods, higher duties, and loan financess for farm market care and concern rehabilitation.4 ) Supplying the supplies, engineering, and proficient advice necessary to research, implement,and advance appropriate land direction schemes.Even though the plan helped people, it was non plenty, because the catastrophe still lasted and they had to witness it. Peoples got ill fell in depression because thought their hereafter was ruined. Yet, most of them did nt free their religion and overcame this atrocious event by doing gags like birds fly backwards so sand does nt acquire in their eyes . Peoples had stamina, wit, and optimism which were the chief traits t o maintain them alive and good during this atrocious period. By 1941 most countries antecedently dry had normal rainfall, furthermore, the clime has brought economic roar to the state. In about 1980 people forgot atrocious drouths and stopped paying attending to anti drought plans. They started practising same farming methods that they used to pattern in 1930s which caused some more problem until 1990. Droughts of 1930s and The Great Depression led to relief outgos of 525 billion dollars by the Congress. Now to avoid avoiding farther dirt jobs during drouths, which cause such planetary impact on people, Soil Conservation Service is at work in order to maintain away from futurity catastrophes of such sort. After drought preservation patterns and irrigation increased, farm sizes grew larger, harvest diverseness increased, federal harvest insurance was established, and the regional economic system was diversified.The enormous catastrophe had caused a batch of decease and ruined the pe oples spirit, yet it united people and taught them to remain positive in difficult times, plus it made them look back at their errors and learn at them. Now people learned from this catastrophe to forestall it go oning once more, and they know that any clip something similar happens they would stand at that place together and contend it, like they fought The Dust Bowl. United we stand, divided we fall . Dust Bowl had non merely negative effects which we see right off, but some supreme positive effects when looked at deeper. Everything has a positive side from which people have to larn, even such a atrocious thing as dust bowl. The ultimate significance of the dust storms of the 1930s was that America as a whole, non merely the fields, was severely out of brace with its natural environment. Unbounded optimism about the hereafter, careless neglect of nature s bounds and uncertainnesss, noncritical religion in Providence, devotedness to self-aggrandizement all these were national every bit good as regional features. Robert Worster, historiographer.hypertext transfer protocol //www.humanities-interactive.org/texas/dustbowl/thedustbowl_essay.htmhypertext transfer protocol //www.english.illinois.edu/Maps/depression/dustbowl.htmhypertext transfer protocol //www.pbs.org/wgbh/americanexperience/films/dustbowl/hypertext transfer protocol //www.tulsaworld.com/ opinion/ condition.aspx? subjectid=65 & A articleid=20100418_65_G3_Thedeb869826hypertext transfer protocol //www.kctribune.com/article/KC_News_Features/Cleon_Rickel/Memories_of_Dust_Bowl_Still_Vivid_after_75_Years/19360wikipedia.orgfactorzoid.comrmpbs.orghypertext transfer protocol //library.thinkquest.org/TQ0312210/Dustbowl.htmlhypertext transfer protocol //library.thinkquest.org/TQ0312210/Dustbowl.htmlhypertext transfer protocol //www.eyewitnesstohistory.com/snprelief2.htmhypertext transfer protocol //eh.net/encyclopedia/article/Cunfer.DustBowl

Greek Tragedy Essay

Art and literature has existed throughout time to represent and express cultural values, ideals and perceptions. It frequently portrays the forces that push peerlesss particular culture onward, mentally stimulating and expanding individual mind and thought. In ancient Hellenic culture, Art and Literature is combined in a way that represented all of these things to its people. This gang is what we k presently as ancient Greek Theater, an art of caper and song, with the structure of spoken portions interlaced with choral lyrics, all concerned with mans fate.1 Greek tragedy is credited to have developed around 534 B. C when the Greek Thespis created drama in which a main histrion conversed with the whizer of the choir (this is where the term thespian originated, it has been used to describe an actor since the early 19th century). 2 Aeschylus, the first of the great 3 tragical poets, added a second actor to his plays and had a chorus of around 12. Sophocles, the second of the g reat poets, added the third actor and increased the chorus to 15 members.Sophocles is considered to model Greek tragedy, with Aeschylus marking the preparation and Eudripidies the decline. 3 These plays where preformed at Festivals in open-air theaters in which poets competed for prizes. It is widely accepted that these festivals where religious, and honored the Greek god Dionysius (God of Wine). All plays where developed around well-known ancient Greek myth, it was the Poets job to develop character and deepen maculation. Each festival included 3 tragic poets to present a tetrology.(A group of 4 plays) which consisted of 3 tragedies and one satyr. 4 Each play would include anywhere from two to four actors, and an assembly of 12-15 choral members. It was each actors responsibility to display the plot through speech, however they where also responsible for singing solos. The chorus was an important tool in Greek tragedy as they commented on each circumstance and proposed subtletie s to the auditory sense, their song also heightened the emotion and atmosphere of the play. 5 Aristotles Poetics is considered the most valuable source of guidance for Greek tragedy.Aristotle defines tragedy as a drama which concerned better than average people ( haceks, kings, gods) who suffer a transition from good fortune to bad fortune and who speak in an elevated language. 6 It is also defined as a literary composition written to be preformed by actors in which a central character, called the tragic protagonist or maven, suffers any(prenominal) serious misfortune which is significant in that the misfortune is logically connected with the heros actions. 7 The hero is often host to well-nigh tragic imperfection (hermatia) for which he himself is responsible, and which leads to his eventual downfall.However, Aristotle describes this tragic flaw to lead to a mistake in which the Protagonist is not aware. The heros end is often due to his self-ignorance. It is important to u nderstand what Aristotle believes is the purpose for Greek tragedy in order to completely understand some of its main aspects. In Aristotles opinion, one of the marks of great tragedy is its ability to create a Cartharsis, the act of purging the soul of fear and pity. 8 Through creating a Byzantine protagonist, a character who is seen as a great man, or hero, the audience in turn creates respect.Through this characters tragic flaw, and ignorance to his actions, the audience is drawn and starts to pitty the hero. The audience imagines themselves in the heros situation, and although they know the outcome of the story (as all Greek tragedy is bases on well-known Greek myth) they suspensefuly tarry the heros reaction to his fate. So this purging allows the audience to shed excess fear, refreshing their conscience so that it can exist in a healthy balance. Aristotle theorized that tragedy is rooted in the fundamental order of the universe.9 Tragedy is a worse case scenario, which descr ibes the possible outcomes of simple probability. It creates a cause-and- military issue chain in which any individual can envision themselves as part of. We can now understand the importance of certain aspects of the tragic heros character and his responsibility to uphold the plot. A hero, in the Greek sense, is a man who by his extraordinary career has pushed back the horizons of what is possible for human being and is then deemed worthy of commendation after his death. 10 As we know, this hero is not flawless.However, it is important to realise that in what Aristotle values as good tragedy, these flaws often contribute to the very virtues which allow our protagonist to become a hero in the first place. In other words, tragic irony is implicated, and it is the same incidents and qualities of a man which catapult him to hero stature as those which drag him down. Tragedy is concerned with the fate of big men. 11 Aristotle believed that Sophocles, Oedipus Rex was the perfect traged y. Why was Oedipus Rex in effect the perfect tragic hero? Oedipus was a great man and King of Thebes.He was self righteous, hasty and suspicious of his friends, but we also see that if it where not for these qualities Oedipus would not have continued with his inquiries. His heroic nature is magnified in his persistence for the truth despite the fact that it became quite obvious that gaining further companionship would end in disaster and self-destruction. 12 Peripeteia is when a character produces an effect opposite to that which he intended to produce. 13Aristotle firmly believed that all good tragedy proposed some peripeteia within its plot. This is perfectly represented within Oedipus Rex. Oedipus promises his people that he will find the root of the plague that gripped his kingdom. In ancient Greek times, it was believed that illness and plague where signs from the gods that they where upset or a villainy against their godly standards had been committed. So as any noble hero would do, Oedipus sets out on a quest for this knowledge. He soon discovers that the make of Thebes prior king, Laius, is the root off his citys pollution. He vows to discover the murderer, and sets the punishment of death or banishment to w spacever was found guilty. This was his intention.We can also see again that Oedipus is a noble hero, as he is a king and he is willing to go to any ends for his people. These traits would have invoked feelings of respect in the minds of the audience. As Oedipus discovers more information, he draws nearer to the conclusion that it is possible that through self-blindness and ignorance, Oedipus himself is the likely murderer of Laius. Through this touchstone in the play we see that again Oedipus carries the qualities of a tragic hero his murdering of Laius was due to his self-arrogance and lack of knowledge that the man who he was killing was of high status.This murder was indeed due to Oedipuss tragic flaw of Hubris (arrogant disregard for the rights of others, or overbearing pride or presumption 14) but he was unsuspecting of the consequences and the murder was quite spontaneous. Oedipus continues to search for the truth despite his possible self-guilt, as he states that he must be sure that he is indeed Leuiss murderer. This, according to human standards, Oedipus not only behaved well in this situation, but he is known to have asserted the dignity of manhood. Alas, more investigation does lead to his definite guilt, and also leads to what is known as an Agagnorisis, or a change from ignorance to knowledge. 15 Oedipus had not been born heir to the throne of Thebes. After learning of a prophecy that he would one-day murder his father and marry his mother, he ran away from his parents to thrash this fate. He had arrived in Thebes just after the time of Laiuss death. A sphinx was afflicting the city at the time, and he defeated it, there-for winning the admiration of the Thebans and stealing the heart of newly widowed qu een, Jocasta.Their marriage was nearly instant, and they lived in happiness for some years and produced a number of children. So it was at this agagnorisis when Oedipus learnt that he had been adopted, and that Laius had been his father, and Jocasta his mother. They had discarded him apon a hill after hearing the very same prophocy, hoping they too could escape their fate. This unraveling of the plot is called the lusis. 16 This is where the Peripeteia is for filled. Although Oedipus had always intended to catch and punish the murderer of Leius, he in no way intended that it would be himself who was responsible.This is also ironic in the sense that twice he had unknowingly set the path for his own destruction. Another form of Greek tragedy is the decision that the tragic hero must face once he has reached his agagnorisis. 17 Oedipus had a choice, to continue to live in sin with his mother/wife and perpetuate the slack off destruction of Thebes, or to uphold the little dignity he ha d left, finally accept his fate and finalize the promises he made to his people. Oedipus chooses to do what any hero would do, accept responsibility for his actions and punish himself as he promised to do in the beginning of the play.The knowledge of his sin against his father and mother causes him to blind himself, as he could not bear to look upon the world any longer. This fact again adds irony to the story, as when Oedipus was able to see physically, he was still blind to his previous(prenominal) and the consequences of his actions. Through his blinding, he was self-knowing, and he had for the first time accepted his fate. He left Thebes as a blind beggar. Although in some respects Oedipus is now seen as no longer a hero, the audience would have respected his final decisions, and in some way he had corrected his moral flaw through his self-punishment.We can now question the belief of fate and pre-determination. Greek tragedy did indeed deal with the role of the gods in mortal l ife and to the hold out that mortals controlled their actions. Oedipus was responsible for his deeds, as it was by no accident that Laius died, and Oedipus did have a tragic flaw, which led to this murder. But we can also examine the fact that a prophecy existed which laid out the steps that Oedipus would take through out his life. If it where not for Oedipuss knowledge of this prophecy, would he have ever left his home in Corinth, would he have ever murdered Laius, and married his mother?Or we can look even further into Oedipuss past if Jocasta and Leius had not known of this prophecy, they would never had abandoned Oedipus, and perhaps he would never had committed the sins which it seems he was destined to commit. So again we see a cause and effect chain, knowledge leading to ignorance, ignorance in turn leading to knowledge, blindness to sight, sight to blindness. It is also argued that it was the individuals attempt to escape their fate which was the true crime against the gods .It is at this point we can see how the Cultural Revolution, known as The Greek Enlightenment, effected these dramas. It was from this new atmosphere of questioning and individualization in which man started to question the meaning of life beyond the restraints of God rules man. And not only did Greek tragedy come to question the gods, it also questioned what it meant to be human.18 1 The finish Plays of Sophocles. 2 http//www. stemnet. nf. ca/hblake/tragedy1. html 3 http//www. classics. cam. ac. uk/Faculty/tragedy. html 4 www.depthame. brooklyn. cuny. edu 5 15 Greek Plays 6 The Complete Plays of Sophocles 7 www. depthame. brooklyn. cuny. edu 8 9 www. cnr. edu/home/bmcmanus/poetics. html 10 The Complete Plays of Sophocles. 11 The Complete Plays of Sophocles 12 The Complete Plays of Sophocles 13 www. depthame. brooklyn. cuny. edu 12 American heritage dictionary 15 www. cnr. edu/home/bmcmanus/poetics. html 16 www. cnr. edu/home/bmcmanus/poetics. html 17 http//www. stemnet. nf. ca/ hblake/tragedy1. html 18 http//www. stemnet. nf. ca/hblake/tragedy1. html.

A Chance to Change Something in My Country Essay

If I have a chance to change something in my country India, then I would suggest increase green areas in the country by planting more(prenominal) trees. Planting more trees helps the country in many ways. They not only grant clean and fresh air to the country but besides nice parks for the people. Trees and plants give clean and fresh air. Most of the cities in India are laid-backly polluted. contaminant causes many diseases to the people. I have seen many of my friends suffering from allergies and breathing problems repayable to high pollution.So it is high time for us to take necessary steps to protect people from pollution. Planting more trees and plants in these cities helps people to get clean air and pollution less environment to live. People destruct forests to relegate the various forest resources like wood from the trees, medicinal plants, living organisms etc. Due to forest destruction, most of the animal breeds lost their place to live. This in turn has resulted in loss of many animal breeds. Increase in green areas will definitely help the animals for a place to live.Planting more trees also give nice parks for the people. Parks will be a good place for the people to pass their free time, to relax in a natural environment, to get along with the friends, to play and enjoy the nature. They flush toilet also be made as tourist destination. Many places in India are suffering due to insufficient rain and water. Growing more trees especially in these areas will help in more rain and weather control. For the above said main reasons, I would suggest to increase the green areas in my country.

Mabo Study Guide

Contents claims success. It also examines broader concepts such as colonisation, land rights and native style in Australia and internationallyand looks at what happened in the past and what is happening now. Combining CD-ROMs with a website and online data- base, the project brings unneurotic a documentary video with hundreds of specially created audio-visual sequences and a wealth of text and images from primary and secondary sources. These teachers nones leave alone help you explore the poten- tial of the materials.They provide summaries, set the resources within an educational framework, explain some uses of the key tools and features, and propose classroom activities. The materials cross disciplines and can be used at varied course of instruction levels. The variety of media makes it easier for different students to access the content. Its assumed that youll pick and choose from the vast amount of material available, adapting for a year level, the needs of a particular gro up of students and your school in your part of Australia.Levels and audience Senior secondary, undergraduate and research at adult levels Key learning areas Aboriginal Studies, Australian Studies, English, Indigenous Studies, Studies of Society and Environment, History, reasoned Studies, Politics, Information Technology, and multimedia across the curriculum Introduction Background information 2 Features and uses 4 conniving a unit of work 5 Selecting a starting point 6 Activity suggestions 6 Introduction Mabo is the name thats identified with a legal revolution in Australia. But Mabo was not just a court case Eddie Mabo was a manan obstinate, difficult and passionate human being, who was consumed with preserving the acculturation of a tiny island. Trevor Graham, co-author/director of MaboThe Native Title Revolution In 1992, the High appeal of Australia put an end to the legal fiction that Australia was empty before it was occupied by Europeans.It upheld the claim of Eddie Koiki Mabo and his swearing plaintiffs that Murray Islanders were the traditional owners of land on the island of Mer in the Torres Strait. MaboThe Native Title Revolution delves into the Mabo legal case and the classical issues it raises for Australians and indigenous peoples everywhere. This multimedia resource gives an overview of the case and provides an insight into Torres Strait Islander culture and Eddie Mabo himselfboth were of import to the TEACHERS NOTES 1 FILM AUSTRALIA PAGE 1

Equity & Expectancy Theory of Motivation Essay

Motivation Explain Adams equity hypothesis Adams equity guess is a motivational model that attempts to explain the relationship between what an employee gets into their job (input), what they complicate out of it ( end product) and the fairness and justice exchanged between the dickens (Cosier & Dalton, 1983). Inputs complicate solely factors that are sensed as necessary to obtain a return, such as essay, loyalty, hard exit, commitment, skill, capability, flexibility, tolerance, determination, heart and soul, enthusiasm, trust in the employer and personal sacrifice. Whilst outputs include all factors that are seen as a return of the job such as financial rewards, perks, benefits, pension arrangements, recognition, reputation, praise, interest, responsibility, travel, training, development, sense of discoverment and promotion (Cosier & Dalton, 1983). A fair and faithful balance of the two are based on the employees own perception, thoughts and beliefs and are formed throu gh comparing the employees own placement with other employees in the market place along with opinions and comparisons from colleagues, friends and partners (Kreitner & Kinicki, 2010). concluding software product has been able to provide an equitable balance between the inputs and outputs of their employees through implementing some of the key principles of equity possibility.For example they are providing a hearty lead role model through Scott Scherr-the CEO, they are being attentive to their employees perception of fairness and more than(prenominal) importantly they are involving their employees in the decision making and policy process. In return this has promoted cooperation and team work within the company (Kreitner & Kinicki, 2010). More specifically Ultimate software program application of being attentive and involving their employees was present when their employee suggested that they offer paid traceion leave to their employee and they consequently implemented the benefit (Kreitner & Kinicki, 2010). This particular(prenominal) employee was about to adopt herself so she overlay that the output of acceptation leave was a fair and equitable reward for her inputs of effort, loyalty, commitment, skill, ability and work (Cosier & Dalton, 1983). Thus by listening and implementing her suggestion Ultimate Software met her sense of fairness. In summation they also conveyed to her a sense ofinvolvement with the decision and policy making process.Consequently the employee regarded Ultimate Software as a fair, observant and appreciativeemployer. So much so that she has remained with the company for four years and has since used the adoption leave again. Conversely the company could look at chosen non to listen to this particular employees suggestion. As a result Ultimate Software would not have implemented adoption leave and the employee would have felt that her inputs of effort, loyalty, commitment, skill, ability and work were out-weighed by her received outputs. This would have been purge more apparent if another company in the industry offered such a leave for adopting children. Consequently the employee would have felt underappreciated and would have become demotivated. This would have resulted in the employee reducing their effort and application, and even seeking an alternative job, perhaps single where adoption leave was available (Cosier & Dalton, 1983).Another example of the principles of equity theory at work in Ultimate Software is the use of benefit schemes to motivate employees. These schemes endeavour to provide employees with working(a) conditions and policies that give additional rewards above and beyond the basic requirements to meet the perceive outputs of different individuals (Katzell & Thompson, 1990). For example an employee who perceived education as a fair and equitable output to their inputs is able to benefit from the companys annual tuition reimbursement. Whilst an employee who perceives prov iding health cover for themselves and their family as an equitable output for their input will find a sense of fairness and organisational justice through the use of Ultimate Softwares amply paid health premium scheme.These, along with the other schemes mentioned, cater for the differing perceptions, values and sensitivities amongst the company employees. This variation exists be move what one employee sees as an adequate reward for their input may not even register with another employee (Blakely et al, 2005). We all have differing sensitivity and to achieve organisational justice and fairness between the inputs and outputs of individual employees the company necessitates to comprehend what makes their employees tick to enable them to perform their role (Wilson, 2005).Basically Ultimate Software has applied the principles of equity theory to motivate their employees. The company has provided outputs which meets their employees perception of fairness against what they input into t he company (Katzell & Thompson, 1990). This balance between input and output has notonly been achieved individually but also with in the work place and the industry. Consequently Ultimate Software has raised the level of employee satisfaction and surgical operation.Explain howls Expectancy Theory Vrooms Expectancy Theory is another motivational model but slightly more analyzable in its application. The model uses the collar variables expectancy, orchestration and valance to explain how an employee is motivated to behave in slipway that will produce a desired combination of expected outcomes (Kreitner & Kinicki, 2010). The first variable, expectancy is the belief that an ones effort will result in the attainment of desired performance goals and is based upon the employees past experiences, self-confidence and the perceived difficulty of the goal. The second variable, instrumentality is the belief that one will receive a reward if the performance expectation is met and is connec ted to the employees levels of trust in leadership, control over rewards and the companys formalised policy. The final variable, valence is the value that one places on the rewards and is based upon an employees needs, goals, values and sources of motivation (Lee, 2007).It is Vrooms belief that these three variables interact psychologically to create a motivational force that will cause employee to acts in ways that will bring pleasure and avoid pain (Pearson & Hui, 2001). An example of Ultimate Software using the principle of expectancy theory to motivate their employees is through the use of their education benefit. For this to be a motivational force the three variables of expectancy, instrumentality and valance must be perceived by the employee to be met (Pearson & Hui, 2001). That is to fulfil expectancy an employee will need to believe that their duplicate effort and time put into canvass a degree, or similar educational course, will result in them completing the program. To fulfil instrumentality the employee must believe thatonce completed they will be rewarded with either a higher cede and or a promotion within the company. And finally to fulfil the third variable valance, the employee will need to value that the pay rise and/or promotion are important enough to apply extra effort and time. Basically they will need to desire the outcome enough so that they will achieve it (Pearson &Hui, 2001).Jose Chinea of Ultimate Software was able fulfil the three variables of expectancy, instrumentality and valence. Firstly Jose believed that the have the bests degree in management and information systems was achievable. Secondly he believed that the extra effort put into studying a masters degree would lead to the reward of obtaining a promotion with Ultimate Software. And finally because he personally understood and valued education as an opportunity to grow he therefore believed that the efforts he put in, along with the rewards obtained from Ultimate Soft ware, would be worth it. Conversely, if Jose was not able to fulfil any one of the three variables then there would be no motivational force for him to study and therefore use the educational benefit. This would happen only if he believed that he was unable to complete the masters degree, the company was not offering a suitable reward and he perceived education and the rewards of education to be of no value. Consequently, the internal attributes of the employee which incorporate their attitude and value systems are an extensive determinate of motivational force in the expectancy theory model (Pearson & Hui, 2001).Another example of Ultimate Software using the principles of expectancy theory is the CEOs, Scott Scherrs leadership role (Isaac et al, 2001). Scherr adopted the principles to equip himself with tools to influence the psychological process resident in his employees. He implemented rewards systems that are uncommon. These rewards include matching 30% of employee superannuat ion contributions and also pedigree options and both are applied in an appropriate fashion to pull or influence his employees. This system enhances the level of personal motivation of his employees as they wish to maximize their own self interests. For example an employee who wishes to wage hike their retirement savings would opt for the reward scheme of matching superannuation contributions. Whilst an employee who wishes to boost their immediate wealth, or even just considers investing to be of value, would opt for stock options.In applying a strong leadership style Scherr has created an environment within his company that inspires his employees to achieve a level of performance that meets the company expectations, and even perhaps exceed the employees own personal expectations. This has been achieved through Scherr consciously choosing a leadership strategy that pulls kinda than pushes(Isaac et al, 2001). The positive implications of using a motivational model such as expectan cy theory include reduced employee turnover, improved morale and higher productivity (Pearson & Hui, 2001). For Ultimate Software this has resulted in the company obtaining the designation of best medium company to work for in America.